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Inclusive Outlook for 2013
Author: Nigel Dacre11 Feb 2013Inclusive Digital is now in its 6th year, and I can honestly say that we’ve never been busier.
Inclusive Update
Author: Nigel Dacre10 Feb 2012A lot to mention …
We’ve just expanded the web development team; we’ve updated Centenary News; we’re about to launch the PM Channel; we’re developing a new online education site for the College of Radiologists; and we’re adding a range of new features to existing sites such as RSM Videos and Ethical TV.RCR Contract
Author: Lizzie Jarvis16 Dec 2011We’re off to a good start in 2012!
Our first major project in the New Year will be the creation of a CPD video website for the Royal College of Radiologists, built on the InclusiveProStream™ platform.
Centenary News
Author: Nigel Dacre15 Dec 2011The Centenary of the First World War is building up to be an important international event. The major participating countries are starting to announce plans on how they’ll commemorate the Great War – and these plans will no doubt further develop over the coming months.
We’ve launched Centenary News to provide videos, news, and information about the Centenary.
But why have we done it?
Local News: Next Steps
Author: Nigel Dacre15 Dec 2011Monday 17th October 2011
I was on the panel last week at the Westminster Media Forum, debating the government’s plan to licence 50 Local TV channels in the next two years.
For Inclusive Digital, it was a good opportunity to outline how we had set up Local Digital News to offer consultancy and a digital platform to organisations applying for the licences. You can see more about LDN here.
As a whole, the forum turned out to be a really interesting event.
Viral Videos
Author: Toby Clarke14 Dec 20115 Things To Consider When Making a Viral or Promotional Video
1. Value to Viewers
Whilst you are still in the planning stage of your viral and before you have shot any footage, ask yourself – ‘How will this video be of value to my target audience?’ Will it be funny? Will it provide them with some kind of practical usage? Will they go away having learnt something? These are all questions you should consider, some more than others, depending on the subject matter of the video. One important thing to consider is that most viewers aren’t viewing your video because of the brand or company it represents, they are probably making the effort to watch the video because they think they will gain something from it – either a chuckle or some valuable knowledge or just a chance to see some really cool footage.
