Inclusive Digital Blogs

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• Local News: Next Steps

  Author: Nigel Dacre
  15 Dec 2011

  Monday 17th October 2011

  I was on the panel last week at the Westminster Media Forum, debating the government’s plan to licence 50 Local TV channels in the next two years.
  
  For Inclusive Digital, it was a good opportunity to outline how we had set up Local Digital News to offer consultancy and a digital platform to organisations applying for the licences. You can see more about LDN here.
  
  As a whole, the forum turned out to be a really interesting event.
  
  
  

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• Viral Videos

  Author: Toby Clarke
  14 Dec 2011

  5 Things To Consider When Making a Viral or Promotional Video

  1.    Value to Viewers
  Whilst you are still in the planning stage of your viral and before you have shot any footage, ask yourself – ‘How will this video be of value to my target audience?’ Will it be funny? Will it provide them with some kind of practical usage? Will they go away having learnt something? These are all questions you should consider, some more than others, depending on the subject matter of the video. One important thing to consider is that most viewers aren’t viewing your video because of the brand or company it represents, they are probably making the effort to watch the video because they think they will gain something from it – either a chuckle or some valuable knowledge or just a chance to see some really cool footage.

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• AAGBI Video Platform

  Author: Lizzie Jarvis
  07 Oct 2011

  Well, we’ve just gone live with the latest of our InclusiveProStream™ websites. This one was for the AAGBI – the Association of Anaesthetists of Great Britain and Ireland.

  It includes our usual features – videos playing alongside PowerPoint slides and full search and feedback functionality. But for the first time, we have also introduced HTML5 video streaming for iPad users.

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