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Toby Clarke

• Viral Videos

  Author: Toby Clarke
  14 Dec 2011

  5 Things To Consider When Making a Viral or Promotional Video

  1.    Value to Viewers
  Whilst you are still in the planning stage of your viral and before you have shot any footage, ask yourself – ‘How will this video be of value to my target audience?’ Will it be funny? Will it provide them with some kind of practical usage? Will they go away having learnt something? These are all questions you should consider, some more than others, depending on the subject matter of the video. One important thing to consider is that most viewers aren’t viewing your video because of the brand or company it represents, they are probably making the effort to watch the video because they think they will gain something from it – either a chuckle or some valuable knowledge or just a chance to see some really cool footage.

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